Online Purchases via Mobile or Internet Statistics in Bulgaria (2026)
As of the 2024 data, 35.6% of adults in Bulgaria bought something online using a mobile phone or the internet, per World Bank Global Findex. Down from 38.9% in 2021 to 35.6% in 2024 (−3.3 percentage points). Bulgaria ranks #33 of 46 economies in Europe & Central Asia on this measure, and #52 of 142 globally.
Key Statistics
- Latest value (2024)
- 35.6% (2024)
- Online Purchases via Mobile or Internet in Bulgaria as of 2024, the most recent observation in World Bank Global Findex data.
- Change since 2021
- −3.3 pp (2024)
- Down from 38.9% in 2021 to 35.6% in 2024 (−3.3 percentage points).
- Peak value (2021)
- 38.9% (2021)
- Highest value in the available series; the 2024 value is 35.6%.
- Rank in Europe & Central Asia
- #33 of 46 (2024)
- Bulgaria ranks 33 of 46 countries in Europe & Central Asia with data, based on each country's latest value.
- Global rank
- #52 of 142 (2024)
- Bulgaria ranks 52 of 142 countries with data globally.
- Europe & Central Asia average
- 47.7% (2024)
- Bulgaria (35.6%) is below the average of 47.7% across the 46 countries in Europe & Central Asia with data.
- Among women (2024)
- 37.6% (2024)
- Value for women in Bulgaria, same 2024 World Bank Global Findex data.
- Among men (2024)
- 33.4% (2024)
- Value for men in Bulgaria, same 2024 World Bank Global Findex data.
- Gender gap (women minus men)
- +4.2 pp (2024)
- In 2024, the figure was 37.6% for women and 33.4% for men — 4.2 percentage points higher among women.
- Among the poorest 40% (2024)
- 26.1% (2024)
- Value for adults in the poorest 40% of households in Bulgaria in 2024.
- Poorest-40% gap vs national
- −9.5 pp (2024)
- The poorest 40% (26.1%) are 9.5 percentage points below the national figure (35.6%).
- Internet use in Bulgaria (2024)
- 82.4% (2024)
- 82.4% of the population in Bulgaria used the internet in 2024 (World Bank); shown for context only.
- Population (2024)
- 6.4 million (2024)
- Bulgaria had a population of 6.4 million in 2024 (World Bank); shown for scale only.
Trend, 2021–2024
| Year | % of adults (age 15+) | Change |
|---|---|---|
| 2024 | 35.6% | −3.3 pp |
| 2021 | 38.9% | — |
Frequently asked questions
What share of adults in Bulgaria bought something online using a mobile phone or the internet?
35.6% of adults in Bulgaria bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.
Where does Bulgaria rank globally on online purchases via mobile or internet?
Bulgaria ranks 52 of 142 countries with data globally, based on the latest World Bank Global Findex value for each country.
Is there a gender gap in online purchases via mobile or internet in Bulgaria?
Yes — in 2024 the figure was 37.6% for women and 33.4% for men, a gap of 4.2 percentage points in favor of women.
When did online purchases via mobile or internet in Bulgaria peak?
The highest value in the available series was 38.9% in 2021; the latest (2024) value is 35.6%.
How recent is the online purchases via mobile or internet data for Bulgaria?
The most recent observation is from 2024. World Bank Global Findex data is reported with a lag, so 2024 is the latest available year for Bulgaria.
Source & methodology
Source: World Bank Global Findex, indicator
fin26b, retrieved .
Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.
Last updated .