Online Purchases via Mobile or Internet Statistics in Gambia (2026)

As of the 2024 data, 4.7% of adults in the Gambia bought something online using a mobile phone or the internet, per World Bank Global Findex. Up from 3.8% in 2022 to 4.7% in 2024 (+0.9 percentage points). Gambia ranks #24 of 36 economies in Sub-Saharan Africa on this measure, and #127 of 142 globally.

Key Statistics

Latest value (2024): 4.7% (2024); Online Purchases via Mobile or Internet in the Gambia as of 2024, the most recent observation in World Bank Global Findex data.
Change since 2022: +0.9 pp (2024); Up from 3.8% in 2022 to 4.7% in 2024 (+0.9 percentage points).
Record high (2024): 4.7% (2024); The 2024 value is the highest in the available World Bank Global Findex series for the Gambia.
Rank in Sub-Saharan Africa: #24 of 36 (2024); The Gambia ranks 24 of 36 countries in Sub-Saharan Africa with data, based on each country's latest value.
Global rank: #127 of 142 (2024); The Gambia ranks 127 of 142 countries with data globally.
Sub-Saharan Africa average: 7.2% (2024); The Gambia (4.7%) is below the average of 7.2% across the 36 countries in Sub-Saharan Africa with data.
Internet use in the Gambia (2024): 49.5% (2024); 49.5% of the population in the Gambia used the internet in 2024 (World Bank); shown for context only.
Population (2024): 2.8 million (2024); The Gambia had a population of 2.8 million in 2024 (World Bank); shown for scale only.

Trend, 2022–2024

Online Purchases via Mobile or Internet in Gambia by year (% of adults (age 15+))
Year	% of adults (age 15+)	Change
2024	4.7%	+0.9 pp
2022	3.8%	—

Frequently asked questions

What share of adults in the Gambia bought something online using a mobile phone or the internet?

4.7% of adults in the Gambia bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.

How recent is the online purchases via mobile or internet data for the Gambia?

The most recent observation is from 2024. World Bank Global Findex data is reported with a lag, so 2024 is the latest available year for the Gambia.

Where does the online purchases via mobile or internet data for the Gambia come from?

The data comes from the World Bank Global Findex (indicator fin26b). The latest observation for the Gambia is from 2024; the snapshot was retrieved on 2026-06-10.

How has online purchases via mobile or internet in the Gambia changed over time?

World Bank Global Findex data show a rise from 3.8% in 2022 to 4.7% in 2024.

How does the Gambia compare with other countries in Sub-Saharan Africa?

The Gambia ranks 24 of 36 countries in Sub-Saharan Africa with data, with 4.7% versus a regional average of 7.2% (latest values per country).

Source & methodology

Source: World Bank Global Findex, indicator fin26b, retrieved 2026-06-10.

Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.

Last updated 2026-06-10.