Online Purchases via Mobile or Internet Statistics in Ghana (2026)

As of the 2024 data, 14.8% of adults in Ghana bought something online using a mobile phone or the internet, per World Bank Global Findex. Up from 8.6% in 2021 to 14.8% in 2024 (+6.2 percentage points). Ghana ranks #4 of 36 economies in Sub-Saharan Africa on this measure, and #83 of 142 globally.

Key Statistics

Latest value (2024): 14.8% (2024); Online Purchases via Mobile or Internet in Ghana as of 2024, the most recent observation in World Bank Global Findex data.
Change since 2021: +6.2 pp (2024); Up from 8.6% in 2021 to 14.8% in 2024 (+6.2 percentage points).
Record high (2024): 14.8% (2024); The 2024 value is the highest in the available World Bank Global Findex series for Ghana.
Rank in Sub-Saharan Africa: #4 of 36 (2024); Ghana ranks 4 of 36 countries in Sub-Saharan Africa with data, based on each country's latest value.
Global rank: #83 of 142 (2024); Ghana ranks 83 of 142 countries with data globally.
Sub-Saharan Africa average: 7.2% (2024); Ghana (14.8%) is above the average of 7.2% across the 36 countries in Sub-Saharan Africa with data.
Among women (2024): 10.6% (2024); Value for women in Ghana, same 2024 World Bank Global Findex data.
Among men (2024): 19.4% (2024); Value for men in Ghana, same 2024 World Bank Global Findex data.
Gender gap (women minus men): −8.8 pp (2024); In 2024, the figure was 10.6% for women and 19.4% for men — 8.8 percentage points lower among women.
Among the poorest 40% (2024): 8.9% (2024); Value for adults in the poorest 40% of households in Ghana in 2024.
Poorest-40% gap vs national: −5.9 pp (2024); The poorest 40% (8.9%) are 5.9 percentage points below the national figure (14.8%).
Internet use in Ghana (2024): 72.2% (2024); 72.2% of the population in Ghana used the internet in 2024 (World Bank); shown for context only.
Population (2024): 34.4 million (2024); Ghana had a population of 34.4 million in 2024 (World Bank); shown for scale only.

Trend, 2021–2024

Online Purchases via Mobile or Internet in Ghana by year (% of adults (age 15+))
Year	% of adults (age 15+)	Change
2024	14.8%	+6.2 pp
2021	8.6%	—

Frequently asked questions

What share of adults in Ghana bought something online using a mobile phone or the internet?

14.8% of adults in Ghana bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.

How recent is the online purchases via mobile or internet data for Ghana?

The most recent observation is from 2024. World Bank Global Findex data is reported with a lag, so 2024 is the latest available year for Ghana.

Where does the online purchases via mobile or internet data for Ghana come from?

The data comes from the World Bank Global Findex (indicator fin26b). The latest observation for Ghana is from 2024; the snapshot was retrieved on 2026-06-10.

How has online purchases via mobile or internet in Ghana changed over time?

World Bank Global Findex data show a rise from 8.6% in 2021 to 14.8% in 2024.

How does Ghana compare with other countries in Sub-Saharan Africa?

Ghana ranks 4 of 36 countries in Sub-Saharan Africa with data, with 14.8% versus a regional average of 7.2% (latest values per country).

Source & methodology

Source: World Bank Global Findex, indicator fin26b, retrieved 2026-06-10.

Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.

Last updated 2026-06-10.