Online Purchases via Mobile or Internet Statistics in Indonesia (2026)
In 2024, 26.3% of adults in Indonesia bought something online using a mobile phone or the internet, according to World Bank Global Findex data. Up from 18.2% in 2021 to 26.3% in 2024 (+8.1 percentage points). Indonesia ranks #13 of 16 economies in East Asia & Pacific on this measure, and #60 of 142 globally.
Key Statistics
- Latest value (2024)
- 26.3% (2024)
- Online Purchases via Mobile or Internet in Indonesia as of 2024, the most recent observation in World Bank Global Findex data.
- Change since 2021
- +8.1 pp (2024)
- Up from 18.2% in 2021 to 26.3% in 2024 (+8.1 percentage points).
- Record high (2024)
- 26.3% (2024)
- The 2024 value is the highest in the available World Bank Global Findex series for Indonesia.
- Rank in East Asia & Pacific
- #13 of 16 (2024)
- Indonesia ranks 13 of 16 countries in East Asia & Pacific with data, based on each country's latest value.
- Global rank
- #60 of 142 (2024)
- Indonesia ranks 60 of 142 countries with data globally.
- East Asia & Pacific average
- 49.1% (2024)
- Indonesia (26.3%) is below the average of 49.1% across the 16 countries in East Asia & Pacific with data.
- Among women (2024)
- 27.7% (2024)
- Value for women in Indonesia, same 2024 World Bank Global Findex data.
- Among men (2024)
- 24.9% (2024)
- Value for men in Indonesia, same 2024 World Bank Global Findex data.
- Gender gap (women minus men)
- +2.9 pp (2024)
- In 2024, the figure was 27.7% for women and 24.9% for men — 2.9 percentage points higher among women.
- Among the poorest 40% (2024)
- 19.1% (2024)
- Value for adults in the poorest 40% of households in Indonesia in 2024.
- Poorest-40% gap vs national
- −7.2 pp (2024)
- The poorest 40% (19.1%) are 7.2 percentage points below the national figure (26.3%).
- Internet use in Indonesia (2024)
- 72.8% (2024)
- 72.8% of the population in Indonesia used the internet in 2024 (World Bank); shown for context only.
- Population (2024)
- 283.5 million (2024)
- Indonesia had a population of 283.5 million in 2024 (World Bank); shown for scale only.
Trend, 2021–2024
| Year | % of adults (age 15+) | Change |
|---|---|---|
| 2024 | 26.3% | +8.1 pp |
| 2021 | 18.2% | — |
Frequently asked questions
What share of adults in Indonesia bought something online using a mobile phone or the internet?
26.3% of adults in Indonesia bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.
Is there a gender gap in online purchases via mobile or internet in Indonesia?
Yes — in 2024 the figure was 27.7% for women and 24.9% for men, a gap of 2.9 percentage points in favor of women.
How recent is the online purchases via mobile or internet data for Indonesia?
The most recent observation is from 2024. World Bank Global Findex data is reported with a lag, so 2024 is the latest available year for Indonesia.
Where does the online purchases via mobile or internet data for Indonesia come from?
The data comes from the World Bank Global Findex (indicator fin26b). The latest observation for Indonesia is from 2024; the snapshot was retrieved on 2026-06-10.
Source & methodology
Source: World Bank Global Findex, indicator
fin26b, retrieved .
Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.
Last updated .