Online Purchases via Mobile or Internet Statistics in Iran (2026)

In 2024, 34.3% of adults in Iran bought something online using a mobile phone or the internet, according to World Bank Global Findex data. Up from 31.3% in 2021 to 34.3% in 2024 (+3 percentage points). Iran ranks #4 of 18 economies in Middle East, North Africa, Afghanistan & Pakistan on this measure, and #54 of 142 globally.

Key Statistics

Latest value (2024): 34.3% (2024); Online Purchases via Mobile or Internet in Iran as of 2024, the most recent observation in World Bank Global Findex data.
Change since 2021: +3 pp (2024); Up from 31.3% in 2021 to 34.3% in 2024 (+3 percentage points).
Record high (2024): 34.3% (2024); The 2024 value is the highest in the available World Bank Global Findex series for Iran.
Rank in Middle East, North Africa, Afghanistan & Pakistan: #4 of 18 (2024); Iran ranks 4 of 18 countries in Middle East, North Africa, Afghanistan & Pakistan with data, based on each country's latest value.
Global rank: #54 of 142 (2024); Iran ranks 54 of 142 countries with data globally.
Middle East, North Africa, Afghanistan & Pakistan average: 18.6% (2024); Iran (34.3%) is above the average of 18.6% across the 18 countries in Middle East, North Africa, Afghanistan & Pakistan with data.
Among women (2024): 30.3% (2024); Value for women in Iran, same 2024 World Bank Global Findex data.
Among men (2024): 38.4% (2024); Value for men in Iran, same 2024 World Bank Global Findex data.
Gender gap (women minus men): −8.1 pp (2024); In 2024, the figure was 30.3% for women and 38.4% for men — 8.1 percentage points lower among women.
Among the poorest 40% (2024): 19% (2024); Value for adults in the poorest 40% of households in Iran in 2024.
Poorest-40% gap vs national: −15.4 pp (2024); The poorest 40% (19%) are 15.4 percentage points below the national figure (34.3%).
Internet use in Iran (2024): 85.3% (2024); 85.3% of the population in Iran used the internet in 2024 (World Bank); shown for context only.
Population (2024): 91.6 million (2024); Iran had a population of 91.6 million in 2024 (World Bank); shown for scale only.

Trend, 2021–2024

Online Purchases via Mobile or Internet in Iran by year (% of adults (age 15+))
Year	% of adults (age 15+)	Change
2024	34.3%	+3.0 pp
2021	31.3%	—

Frequently asked questions

What share of adults in Iran bought something online using a mobile phone or the internet?

34.3% of adults in Iran bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.

How does Iran compare with other countries in Middle East, North Africa, Afghanistan & Pakistan?

Iran ranks 4 of 18 countries in Middle East, North Africa, Afghanistan & Pakistan with data, with 34.3% versus a regional average of 18.6% (latest values per country).

Where does Iran rank globally on online purchases via mobile or internet?

Iran ranks 54 of 142 countries with data globally, based on the latest World Bank Global Findex value for each country.

Is there a gender gap in online purchases via mobile or internet in Iran?

Yes — in 2024 the figure was 30.3% for women and 38.4% for men, a gap of 8.1 percentage points in favor of men.

How recent is the online purchases via mobile or internet data for Iran?

The most recent observation is from 2024. World Bank Global Findex data is reported with a lag, so 2024 is the latest available year for Iran.

Source & methodology

Source: World Bank Global Findex, indicator fin26b, retrieved 2026-06-10.

Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.

Last updated 2026-06-10.