Online Purchases via Mobile or Internet Statistics in Pakistan (2026)
3.9% of adults in Pakistan bought something online using a mobile phone or the internet in 2024, World Bank Global Findex data show. Up from 0.6% in 2021 to 3.9% in 2024 (+3.3 percentage points). Pakistan ranks #16 of 18 economies in Middle East, North Africa, Afghanistan & Pakistan on this measure, and #131 of 142 globally.
Key Statistics
- Latest value (2024)
- 3.9% (2024)
- Online Purchases via Mobile or Internet in Pakistan as of 2024, the most recent observation in World Bank Global Findex data.
- Change since 2021
- +3.3 pp (2024)
- Up from 0.6% in 2021 to 3.9% in 2024 (+3.3 percentage points).
- Record high (2024)
- 3.9% (2024)
- The 2024 value is the highest in the available World Bank Global Findex series for Pakistan.
- Rank in Middle East, North Africa, Afghanistan & Pakistan
- #16 of 18 (2024)
- Pakistan ranks 16 of 18 countries in Middle East, North Africa, Afghanistan & Pakistan with data, based on each country's latest value.
- Global rank
- #131 of 142 (2024)
- Pakistan ranks 131 of 142 countries with data globally.
- Middle East, North Africa, Afghanistan & Pakistan average
- 18.6% (2024)
- Pakistan (3.9%) is below the average of 18.6% across the 18 countries in Middle East, North Africa, Afghanistan & Pakistan with data.
- Internet use in Pakistan (2024)
- 57.3% (2024)
- 57.3% of the population in Pakistan used the internet in 2024 (World Bank); shown for context only.
- Population (2024)
- 251.3 million (2024)
- Pakistan had a population of 251.3 million in 2024 (World Bank); shown for scale only.
Trend, 2021–2024
| Year | % of adults (age 15+) | Change |
|---|---|---|
| 2024 | 3.9% | +3.3 pp |
| 2021 | 0.6% | — |
Frequently asked questions
What share of adults in Pakistan bought something online using a mobile phone or the internet?
3.9% of adults in Pakistan bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.
How does Pakistan compare with other countries in Middle East, North Africa, Afghanistan & Pakistan?
Pakistan ranks 16 of 18 countries in Middle East, North Africa, Afghanistan & Pakistan with data, with 3.9% versus a regional average of 18.6% (latest values per country).
Where does Pakistan rank globally on online purchases via mobile or internet?
Pakistan ranks 131 of 142 countries with data globally, based on the latest World Bank Global Findex value for each country.
Source & methodology
Source: World Bank Global Findex, indicator
fin26b, retrieved .
Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.
Last updated .