Online Purchases via Mobile or Internet Statistics in Turkiye (2026)

41.6% of adults in Turkiye bought something online using a mobile phone or the internet in 2024, World Bank Global Findex data show. Up from 30.3% in 2021 to 41.6% in 2024 (+11.2 percentage points). Turkiye ranks #30 of 46 economies in Europe & Central Asia on this measure, and #48 of 142 globally.

Key Statistics

Latest value (2024): 41.6% (2024); Online Purchases via Mobile or Internet in Turkiye as of 2024, the most recent observation in World Bank Global Findex data.
Change since 2021: +11.2 pp (2024); Up from 30.3% in 2021 to 41.6% in 2024 (+11.2 percentage points).
Record high (2024): 41.6% (2024); The 2024 value is the highest in the available World Bank Global Findex series for Turkiye.
Rank in Europe & Central Asia: #30 of 46 (2024); Turkiye ranks 30 of 46 countries in Europe & Central Asia with data, based on each country's latest value.
Global rank: #48 of 142 (2024); Turkiye ranks 48 of 142 countries with data globally.
Europe & Central Asia average: 47.7% (2024); Turkiye (41.6%) is below the average of 47.7% across the 46 countries in Europe & Central Asia with data.
Among women (2024): 38.7% (2024); Value for women in Turkiye, same 2024 World Bank Global Findex data.
Among men (2024): 44.5% (2024); Value for men in Turkiye, same 2024 World Bank Global Findex data.
Gender gap (women minus men): −5.8 pp (2024); In 2024, the figure was 38.7% for women and 44.5% for men — 5.8 percentage points lower among women.
Among the poorest 40% (2024): 25.3% (2024); Value for adults in the poorest 40% of households in Turkiye in 2024.
Poorest-40% gap vs national: −16.3 pp (2024); The poorest 40% (25.3%) are 16.3 percentage points below the national figure (41.6%).
Internet use in Turkiye (2025): 89.8% (2025); 89.8% of the population in Turkiye used the internet in 2025 (World Bank); shown for context only.
Population (2024): 85.5 million (2024); Turkiye had a population of 85.5 million in 2024 (World Bank); shown for scale only.

Trend, 2021–2024

Online Purchases via Mobile or Internet in Turkiye by year (% of adults (age 15+))
Year	% of adults (age 15+)	Change
2024	41.6%	+11.2 pp
2021	30.3%	—

Frequently asked questions

What share of adults in Turkiye bought something online using a mobile phone or the internet?

41.6% of adults in Turkiye bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.

How recent is the online purchases via mobile or internet data for Turkiye?

The most recent observation is from 2024. World Bank Global Findex data is reported with a lag, so 2024 is the latest available year for Turkiye.

Where does the online purchases via mobile or internet data for Turkiye come from?

The data comes from the World Bank Global Findex (indicator fin26b). The latest observation for Turkiye is from 2024; the snapshot was retrieved on 2026-06-10.

How has online purchases via mobile or internet in Turkiye changed over time?

World Bank Global Findex data show a rise from 30.3% in 2021 to 41.6% in 2024.

How does Turkiye compare with other countries in Europe & Central Asia?

Turkiye ranks 30 of 46 countries in Europe & Central Asia with data, with 41.6% versus a regional average of 47.7% (latest values per country).

Source & methodology

Source: World Bank Global Findex, indicator fin26b, retrieved 2026-06-10.

Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.

Last updated 2026-06-10.