Online Purchases via Mobile or Internet Statistics in Vietnam (2026)
According to World Bank Global Findex data, 46.2% of adults in Vietnam bought something online using a mobile phone or the internet in 2024. Up from 40.4% in 2022 to 46.2% in 2024 (+5.9 percentage points). Vietnam ranks #11 of 16 economies in East Asia & Pacific on this measure, and #43 of 142 globally.
Key Statistics
- Latest value (2024)
- 46.2% (2024)
- Online Purchases via Mobile or Internet in Vietnam as of 2024, the most recent observation in World Bank Global Findex data.
- Change since 2022
- +5.9 pp (2024)
- Up from 40.4% in 2022 to 46.2% in 2024 (+5.9 percentage points).
- Record high (2024)
- 46.2% (2024)
- The 2024 value is the highest in the available World Bank Global Findex series for Vietnam.
- Rank in East Asia & Pacific
- #11 of 16 (2024)
- Vietnam ranks 11 of 16 countries in East Asia & Pacific with data, based on each country's latest value.
- Global rank
- #43 of 142 (2024)
- Vietnam ranks 43 of 142 countries with data globally.
- East Asia & Pacific average
- 49.1% (2024)
- Vietnam (46.2%) is below the average of 49.1% across the 16 countries in East Asia & Pacific with data.
- Among women (2024)
- 51.1% (2024)
- Value for women in Vietnam, same 2024 World Bank Global Findex data.
- Among men (2024)
- 41.2% (2024)
- Value for men in Vietnam, same 2024 World Bank Global Findex data.
- Gender gap (women minus men)
- +9.9 pp (2024)
- In 2024, the figure was 51.1% for women and 41.2% for men — 9.9 percentage points higher among women.
- Among the poorest 40% (2024)
- 24.7% (2024)
- Value for adults in the poorest 40% of households in Vietnam in 2024.
- Poorest-40% gap vs national
- −21.5 pp (2024)
- The poorest 40% (24.7%) are 21.5 percentage points below the national figure (46.2%).
- Internet use in Vietnam (2024)
- 84.2% (2024)
- 84.2% of the population in Vietnam used the internet in 2024 (World Bank); shown for context only.
- Population (2024)
- 101 million (2024)
- Vietnam had a population of 101 million in 2024 (World Bank); shown for scale only.
Trend, 2022–2024
| Year | % of adults (age 15+) | Change |
|---|---|---|
| 2024 | 46.2% | +5.9 pp |
| 2022 | 40.4% | — |
Frequently asked questions
What share of adults in Vietnam bought something online using a mobile phone or the internet?
46.2% of adults in Vietnam bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.
How does Vietnam compare with other countries in East Asia & Pacific?
Vietnam ranks 11 of 16 countries in East Asia & Pacific with data, with 46.2% versus a regional average of 49.1% (latest values per country).
Where does Vietnam rank globally on online purchases via mobile or internet?
Vietnam ranks 43 of 142 countries with data globally, based on the latest World Bank Global Findex value for each country.
Is there a gender gap in online purchases via mobile or internet in Vietnam?
Yes — in 2024 the figure was 51.1% for women and 41.2% for men, a gap of 9.9 percentage points in favor of women.
How recent is the online purchases via mobile or internet data for Vietnam?
The most recent observation is from 2024. World Bank Global Findex data is reported with a lag, so 2024 is the latest available year for Vietnam.
Source & methodology
Source: World Bank Global Findex, indicator
fin26b, retrieved .
Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.
Last updated .