Mobile Money Account Ownership Statistics in Madagascar (2026)
According to World Bank Global Findex data, 19.4% of adults in Madagascar had a mobile money account in 2024. Up from 19% in 2022 to 19.4% in 2024 (+0.3 percentage points). Madagascar ranks #28 of 36 economies in Sub-Saharan Africa on this measure, and #52 of 87 globally.
Key Statistics
- Latest value (2024)
- 19.4% (2024)
- Mobile Money Account Ownership in Madagascar as of 2024, the most recent observation in World Bank Global Findex data.
- Change since 2022
- +0.3 pp (2024)
- Up from 19% in 2022 to 19.4% in 2024 (+0.3 percentage points).
- Earliest value in this dataset (2014)
- 4.4% (2014)
- Earliest observation in this dataset, which covers 1990 onward (the source series may begin earlier). Up from 4.4% in 2014 to 19.4% in 2024.
- Record high (2024)
- 19.4% (2024)
- The 2024 value is the highest in the available World Bank Global Findex series for Madagascar.
- Rank in Sub-Saharan Africa
- #28 of 36 (2024)
- Madagascar ranks 28 of 36 countries in Sub-Saharan Africa with data, based on each country's latest value.
- Global rank
- #52 of 87 (2024)
- Madagascar ranks 52 of 87 countries with data globally.
- Sub-Saharan Africa average
- 41% (2024)
- Madagascar (19.4%) is below the average of 41% across the 36 countries in Sub-Saharan Africa with data.
- Among women (2024)
- 14.7% (2024)
- Value for women in Madagascar, same 2024 World Bank Global Findex data.
- Among men (2024)
- 24.4% (2024)
- Value for men in Madagascar, same 2024 World Bank Global Findex data.
- Gender gap (women minus men)
- −9.7 pp (2024)
- In 2024, the figure was 14.7% for women and 24.4% for men — 9.7 percentage points lower among women.
- In rural areas (2024)
- 17.1% (2024)
- Value for rural residents of Madagascar in 2024.
- Rural gap vs national
- −2.3 pp (2024)
- Rural residents (17.1%) are 2.3 percentage points below the national figure (19.4%).
- Among the poorest 40% (2024)
- 9.2% (2024)
- Value for adults in the poorest 40% of households in Madagascar in 2024.
- Poorest-40% gap vs national
- −10.2 pp (2024)
- The poorest 40% (9.2%) are 10.2 percentage points below the national figure (19.4%).
- Internet use in Madagascar (2024)
- 18.7% (2024)
- 18.7% of the population in Madagascar used the internet in 2024 (World Bank); shown for context only.
- Population (2024)
- 32 million (2024)
- Madagascar had a population of 32 million in 2024 (World Bank); shown for scale only.
Trend, 2014–2024
| Year | % of adults (age 15+) | Change |
|---|---|---|
| 2024 | 19.4% | +0.3 pp |
| 2022 | 19% | +7.0 pp |
| 2017 | 12.1% | +7.7 pp |
| 2014 | 4.4% | — |
Frequently asked questions
What share of adults in Madagascar had a mobile money account?
19.4% of adults in Madagascar had a mobile money account in 2024, according to World Bank Global Findex data.
How does Madagascar compare with other countries in Sub-Saharan Africa?
Madagascar ranks 28 of 36 countries in Sub-Saharan Africa with data, with 19.4% versus a regional average of 41% (latest values per country).
Where does Madagascar rank globally on mobile money account ownership?
Madagascar ranks 52 of 87 countries with data globally, based on the latest World Bank Global Findex value for each country.
Is there a gender gap in mobile money account ownership in Madagascar?
Yes — in 2024 the figure was 14.7% for women and 24.4% for men, a gap of 9.7 percentage points in favor of men.
How recent is the mobile money account ownership data for Madagascar?
The most recent observation is from 2024. World Bank Global Findex data is reported with a lag, so 2024 is the latest available year for Madagascar.
Source & methodology
Source: World Bank Global Findex, indicator
mobileaccount.t.d, retrieved .
Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.
Last updated .