Online Purchases via Mobile or Internet Statistics in Tunisia (2026)
8.7% of adults in Tunisia bought something online using a mobile phone or the internet in 2024, World Bank Global Findex data show. Down from 16.9% in 2021 to 8.7% in 2024 (−8.2 percentage points). Tunisia ranks #11 of 18 economies in Middle East, North Africa, Afghanistan & Pakistan on this measure, and #103 of 142 globally.
Key Statistics
- Latest value (2024)
- 8.7% (2024)
- Online Purchases via Mobile or Internet in Tunisia as of 2024, the most recent observation in World Bank Global Findex data.
- Change since 2021
- −8.2 pp (2024)
- Down from 16.9% in 2021 to 8.7% in 2024 (−8.2 percentage points).
- Peak value (2021)
- 16.9% (2021)
- Highest value in the available series; the 2024 value is 8.7%.
- Rank in Middle East, North Africa, Afghanistan & Pakistan
- #11 of 18 (2024)
- Tunisia ranks 11 of 18 countries in Middle East, North Africa, Afghanistan & Pakistan with data, based on each country's latest value.
- Global rank
- #103 of 142 (2024)
- Tunisia ranks 103 of 142 countries with data globally.
- Middle East, North Africa, Afghanistan & Pakistan average
- 18.6% (2024)
- Tunisia (8.7%) is below the average of 18.6% across the 18 countries in Middle East, North Africa, Afghanistan & Pakistan with data.
- Internet use in Tunisia (2024)
- 76.5% (2024)
- 76.5% of the population in Tunisia used the internet in 2024 (World Bank); shown for context only.
- Population (2024)
- 12.3 million (2024)
- Tunisia had a population of 12.3 million in 2024 (World Bank); shown for scale only.
Trend, 2021–2024
| Year | % of adults (age 15+) | Change |
|---|---|---|
| 2024 | 8.7% | −8.2 pp |
| 2021 | 16.9% | — |
Frequently asked questions
What share of adults in Tunisia bought something online using a mobile phone or the internet?
8.7% of adults in Tunisia bought something online using a mobile phone or the internet in 2024, according to World Bank Global Findex data.
Where does Tunisia rank globally on online purchases via mobile or internet?
Tunisia ranks 103 of 142 countries with data globally, based on the latest World Bank Global Findex value for each country.
When did online purchases via mobile or internet in Tunisia peak?
The highest value in the available series was 16.9% in 2021; the latest (2024) value is 8.7%.
Source & methodology
Source: World Bank Global Findex, indicator
fin26b, retrieved .
Figures are shown exactly as published in the source dataset; only the change column of the trend table is computed from adjacent published values.Read more on the methodology page. All figures are estimates and projections; this is not financial advice.
Last updated .